The reliable approach for designing device user interfaces

Gain a competitive edge with strategic UX design

Closeup of GUI design on display of electronic device
We design user interfaces for innovative devices


UX Design

GUI Design

Devices in both high-stakes industries and consumer markets demand outstanding usability. We use scientific and technological expertise to design graphical user interfaces for superior user performance.

Design empowered by science

User Research

Cognitive / Behavioural models

Data Analysis

Instead of making design decisions by intuition or thoughtless convention, evidence-based design is a structured process where designs are grounded in meticulous fact-gathering and rational methodology. Product development becomes reliable and the usability intimately reflects real life.

Closeup of GUI design on display of electronic device

What’s the best colour for the light of the knob on our medical device?

Neurobehavioral responses triggered by light exposure encompass improved alertness and performance. fMRI studies have demonstrated that daytime exposure to blue light, when compared to green or violet, is more effective in enhancing responses to a memory task in several cortical, thalamic and brainstem areas.(Source)
Exposure to blue-enriched white light during daytime workhours improves subjective alertness, performance, and evening fatigue.(Source)
Short-wavelength light is a powerful agent that immediately attenuates the negative effects of both homeostatic sleep pressure and the circadian drive for sleep on alertness, performance, and the ability to sustain attention.(Source)
The effectiveness of the lightbar in transmitting guidance information can be improved by replacing the presently used red LEDs with blue LEDs.(Source)

Empirical research grounds design decisions

Designs are supported by facts and research, so they achieve their intended effect. From simple questions about colours to major dilemmas about how entire features affect task performance in challenging environments.

A well-structured design process brings stakeholders together as it gradually generates informed solutions.

When the user experience reflects user needs to such a high degree that it feels seamless, the device stops being a distraction and users can focus on what really matters in the moment.

Enhance usability, propel innovation, and lead your product to excellence with this approach.

Gain competitive advantage with design thinking

Vague value propositions become concrete through actual design work. The process reveals intimate aspects of the users' needs. Building a product that is actually useful has the power to focus an entire business on operations that bring rewards.

Incite desire in buyers
Shift marketing from the uphill struggle of persuasion battles to demos where the product's excellence is self-evident.
Offer meaningful value to users
Reduce errors, enhance safety, improve user productivity, support accuracy and decrease the cognitive demand on users.
Spark pragmatic innovation
Discover unmet needs and field new ideas in a systematic way. Integrate insight from multiple sources to develop fresh products.
Simplify product development
Discover blind spots and form a consensus among stakeholders. Code a modular interface with documented logic.
Unburden support teams
Lower the number of support queries and the likelihood of user mistakes that require expensive maintenance.
Ease the onboarding experience
Reduce purchasing hurdles, enable global distribution and save your customer stress every time they hire new staff.
Navigate the uncertainties of embedded interfaces
Test concepts with High-Fidelity prototypes
High-fidelity prototypes are close to the real thing. Showcase a realistic experience to stakeholders, users or investors and collect applied feedback. Find out what concepts work before murdering your software development budget.
Try the live prototype →
Develop a structure of effortless user flows
Guide users through the shortest path needed to complete their goal. Map potential pain points and integrate solutions that support users. Bring all flows together in a coherent navigation structure that is logical and reflects the mental schemas of users.
Engage users with meaningful interactions
Purposeful interactions make people appreciate and enjoy the use of a device. They also express genuinely useful information in a way that gracefully fits human expectations. Offer your users a refined experience that satisfies both emotional and cognitive needs.
Leap from ordinary to extraordinary
Client Challenge
Mechanics have to instantly understand the information on the screen.
This GUI design gives car mechanics real-time feedback on eight parameters as they fine-tune the wheels. The simple layout and vivid visuals bridge the tactile experience of mechanics with their visual perception.
Discover the solution →
Client Challenge
The UI must be the flagship that shows we've got the best hardware.
By adopting this GUI design, our client has achieved iconic status in the outboard industry. Beyond its striking aesthetics, its adaptability and usable interface have not only reset standards but also surprised the giants in the industry.
Explore the project →
Client Challenge
Our future user will be non-technical and they won't do any thinking.
Our client expanded their user demographic from highly trained technicians to anyone who can hold a device. User guidance discreetly melts into the foundational information architecture, lucid language and engaging layouts.
See the evolution →
Your user interface matters.
Let’s take it to its full potential.
Roadmap Workshop
Set the stage by finding clarity
Greg will help you create a design roadmap with bespoke milestones in a free workshop. He will help you assess your unique challenges, formulate useful goals, explore design strategies and define action steps.
This hands-on plan will help you coordinate resources and educate stakeholders in an organized way.
Schedule a free workshop →
Senior UX design consultant sitting on desk office of GUI design agency
Not ready to chat? That's ok. We'll celebrate your drive for hard work with these resources
The secret spot with practical insight for embedded GUIs
Only the most precious material about embedded interfaces. Carefully curated by the doers, directly applicable for product managers and engineers.
GUI asset HUB →
Define the business value of design for devices
With accompanying videos and exercises, this template helps you quantify the contribution of design to your business.
Interactive workbook →
Jake's dirty one-day research for embedded GUIs
When you feel trapped in your product development process, this shortcut can open doors to new perspectives and creative solutions.
  • Our display is primitive, can we still have a compelling GUI?

  • We have no data or access to users - what can you do?

  • We’re a small company, can we afford this level of design?

  • We’re just starting out, when is the right time to involve you?

  • We have an in-house designer, can we work together?

  • Can you help us create a GUI for multiple screen types?

  • We have a whole product family, can we have a unified GUI?

Your guide to digital excellence

Creative Navy is a top UX/UI Design Agency in London. We design mobile experiences, web interfaces and GUI for embedded devices.

© Creative Navy LTD 2024