Gain a competitive edge with strategic UX design
Devices in both high-stakes industries and consumer markets demand outstanding usability. We use scientific and technological expertise to design graphical user interfaces for superior user performance.
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Instead of making design decisions by intuition or thoughtless convention, evidence-based design is a structured process where designs are grounded in meticulous fact-gathering and rational methodology. Product development becomes reliable and the usability intimately reflects real life.
Empirical research grounds design decisions
Designs are supported by facts and research, so they achieve their intended effect. From simple questions about colours to major dilemmas about how entire features affect task performance in challenging environments.
A well-structured design process brings stakeholders together as it gradually generates informed solutions.
When the user experience reflects user needs to such a high degree that it feels seamless, the device stops being a distraction and users can focus on what really matters in the moment.
Enhance usability, propel innovation, and lead your product to excellence with this approach.
Empirical research grounds design decisions
Designs are supported by facts and research, so they achieve their intended effect. From simple questions about colours to major dilemmas about how entire features affect task performance in challenging environments.
A well-structured design process brings stakeholders together as it gradually generates informed solutions.
When the user experience reflects user needs to such a high degree that it feels seamless, the device stops being a distraction and users can focus on what really matters in the moment.
Enhance usability, propel innovation, and lead your product to excellence with this approach.
Gain competitive advantage with design thinking
Vague value propositions become concrete through actual design work. The process reveals intimate aspects of the users' needs. Building a product that is actually useful has the power to focus an entire business on operations that bring rewards.
Shift marketing from the uphill struggle of persuasion battles to demos where the product's excellence is self-evident.
Reduce errors, enhance safety, improve user productivity, support accuracy and decrease the cognitive demand on users.
Discover unmet needs and field new ideas in a systematic way. Integrate insight from multiple sources to develop fresh products.
Discover blind spots and form a consensus among stakeholders. Code a modular interface with documented logic.
Lower the number of support queries and the likelihood of user mistakes that require expensive maintenance.
Reduce purchasing hurdles, enable global distribution and save your customer stress every time they hire new staff.
Navigate the uncertainties of embedded interfaces
High-fidelity prototypes are close to the real thing. Showcase a realistic experience to stakeholders, users or investors and collect applied feedback. Find out what concepts work before murdering your software development budget.
Try the live prototype →Guide users through the shortest path needed to complete their goal. Map potential pain points and integrate solutions that support users. Bring all flows together in a coherent navigation structure that is logical and reflects the mental schemas of users.
Purposeful interactions make people appreciate and enjoy the use of a device. They also express genuinely useful information in a way that gracefully fits human expectations. Offer your users a refined experience that satisfies both emotional and cognitive needs.
Leap from ordinary to extraordinary
Mechanics have to instantly understand the information on the screen.
This GUI design gives car mechanics real-time feedback on eight parameters as they fine-tune the wheels. The simple layout and vivid visuals bridge the tactile experience of mechanics with their visual perception.
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The UI must be the flagship that shows we've got the best hardware.
By adopting this GUI design, our client has achieved iconic status in the outboard industry. Beyond its striking aesthetics, its adaptability and usable interface have not only reset standards but also surprised the giants in the industry.
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Our future user will be non-technical and they won't do any thinking.
Our client expanded their user demographic from highly trained technicians to anyone who can hold a device. User guidance discreetly melts into the foundational information architecture, lucid language and engaging layouts.
See the evolution →Set the stage by finding clarity
Greg will help you create a design roadmap with bespoke milestones in a free workshop. He will help you assess your unique challenges, formulate useful goals, explore design strategies and define action steps.
This hands-on plan will help you coordinate resources and educate stakeholders in an organized way.
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FAQs
Our display is primitive, can we still have a compelling GUI?
When designers understand both visual design and the hardware, GUIs add value even to the poorer displays out there. In fact, design can often compensate for older hardware and as pragmatics, we seek solutions for present-day limitations so that we can create the premise for bolder changes in the future.
We have no data or access to users - what can you do?
That is not unusual. See it as an opportunity, as your competitors are probably in the same position. We’ll help you gradually develop the insight you need to jump ahead of others.
We’re a small company, can we afford this level of design?
Don’t bother stressing about costs before we have a design strategy that considers your entire strategic context. We have no minimum budget requirement and we've worked with small and ambitious companies that went on to experience growth as a result.
We’re just starting out, when is the right time to involve you?
Design sits at the core of product strategy and should guide the whole product development process. You should reach out to us as soon as you begin because our experience with hundreds of products will at least turn into thoughtful advice to prevent pitfalls.
We have an in-house designer, can we work together?
That’s great. Our teams are composed of highly specialised designers who are senior experts in particular aspects of what makes the user experience great for devices. They can be deployed in a versatile manner to augment your skills. Some members of our team also teach at universities across Europe and helping customers grow their talent sits well in line with that.
Can you help us create a GUI for multiple screen types?
Yes, and in doing so we'll overcome the challenges associated with each type of display. The evidence-based approach works particularly well in this context.
We have a whole product family, can we have a unified GUI?
Yes. The user experience should be a) coherent across the range of products and b) the best for each individual product. The truth is, in practice, it’s difficult to balance both goals, but the evidence-based approach helps with finding that balance, particularly if it’s used by a team that has faced this challenge many times.
